Marketing Operations

Why is Marketing Operations limited to MarTech management?

I’ve been surprised recently by a few Marketing Operations managers stating that they only focus on rolling out and supporting MarTech platforms, and managing data flows and processes, but that they do not take on the responsibility of defining new … Continue reading

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October 14, 2019 by Adele Ghantous

How certain businesses are preparing for GDPR

Type GDPR in any search engine and you get a plethora of suppliers offering a tech solution or some training program that will equip you with everything you need to know to get ready. The problem is that these solutions … Continue reading

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January 29, 2018 by Adele Ghantous

It’s time to get excited about the GDPR!

In about 6 months from now, GDPR will be coming into effect. This new regulation has been enacted in 2016, and many organisations have been investing time and resources to prepare and be compliant by May 2018. However, there are … Continue reading

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November 6, 2017 by Adele Ghantous

Silos are more common in traditional businesses than pure play businesses and start-ups: Myth or Reality?

Digital transformation initiatives are often driving the development of a more tightly integrated organization, breaking down silos internally between Marketing, IT, Sales, Procurement, Legal, Finance, etc… and also with external agencies and vendors. Most case studies I have seen or … Continue reading

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February 2, 2016 by Adele Ghantous

Digital Transformation is a must: Transform or Die

Over the past few weeks, I attended several conferences and talks. Whether it was Digital Impact, Social Media Week or an event organised by a specific marketing technology vendor, two common themes dominated: Digital transformation, and the need to integrate … Continue reading

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October 14, 2014 by Adele Ghantous

A Sneak Peak into the “Marketing Operations Strategy Guide”

I recently authored a guide to defining and setting up your own Marketing Operations framework. Here is a sneak peak of what you can expect; and details on how to access the full version are further down in the article. … Continue reading

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August 6, 2014 by Adele Ghantous

Marketing Operations is more than a resource management platform

NOTE: This was written as an exclusive blog post for Econsultancy about why a Marketing Operations strategy requires much more than the simple implementation of a resource management or asset management platform. As the article is no longer available on … Continue reading

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March 20, 2014 by Adele Ghantous

“We do Everything”

February is now behind us and with it, another TFMA. The keynotes I was lucky to attend stood out this year as quite strong and focusing on the importance of true integration across channels, stakeholders, and resources within the organization. … Continue reading

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March 3, 2014 by Adele Ghantous