Marketing Operations

Silos are more common in traditional businesses than pure play businesses and start-ups: Myth or Reality?

Digital transformation initiatives are often driving the development of a more tightly integrated organization, breaking down silos internally between Marketing, IT, Sales, Procurement, Legal, Finance, etc… and also with external agencies and vendors. Most case studies I have seen or … Continue reading

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February 2, 2016 by Adele Ghantous

Digital Transformation is a must: Transform or Die

Over the past few weeks, I attended several conferences and talks. Whether it was Digital Impact, Social Media Week or an event organised by a specific marketing technology vendor, two common themes dominated: Digital transformation, and the need to integrate … Continue reading

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October 14, 2014 by Adele Ghantous

A Sneak Peak into the “Marketing Operations Strategy Guide”

I recently authored a guide to defining and setting up your own Marketing Operations framework. Here is a sneak peak of what you can expect; and details on how to access the full version are further down in the article. … Continue reading

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August 6, 2014 by Adele Ghantous

Marketing Operations is more than a resource management platform

NOTE: This was written as an exclusive blog post for Econsultancy about why a Marketing Operations strategy requires much more than the simple implementation of a resource management or asset management platform. As the article is no longer available on … Continue reading

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March 20, 2014 by Adele Ghantous

“We do Everything”

February is now behind us and with it, another TFMA. The keynotes I was lucky to attend stood out this year as quite strong and focusing on the importance of true integration across channels, stakeholders, and resources within the organization. … Continue reading

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March 3, 2014 by Adele Ghantous

Social Tools Key to the Success of Marketing Operations

Watch Adele Ghantous’ MasterClass at Social Media Week London, explaining why Socialising the Business is Key to an Integrated, Efficient Marketing Organization and how Social tools are a core component of a comprehensive Marketing Operations strategy.

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October 26, 2013 by Adele Ghantous