I’ve been surprised recently by a few Marketing Operations managers stating that they only focus on rolling out and supporting MarTech platforms, and managing data flows and processes, but that they do not take on the responsibility of defining new … Continue reading
October 14, 2019 by Adele Ghantous
Type GDPR in any search engine and you get a plethora of suppliers offering a tech solution or some training program that will equip you with everything you need to know to get ready. The problem is that these solutions … Continue reading
January 29, 2018 by Adele Ghantous
In about 6 months from now, GDPR will be coming into effect. This new regulation has been enacted in 2016, and many organisations have been investing time and resources to prepare and be compliant by May 2018. However, there are … Continue reading
November 6, 2017 by Adele Ghantous
Digital transformation initiatives are often driving the development of a more tightly integrated organization, breaking down silos internally between Marketing, IT, Sales, Procurement, Legal, Finance, etc… and also with external agencies and vendors. Most case studies I have seen or … Continue reading
February 2, 2016 by Adele Ghantous
Over the past few weeks, I attended several conferences and talks. Whether it was Digital Impact, Social Media Week or an event organised by a specific marketing technology vendor, two common themes dominated: Digital transformation, and the need to integrate … Continue reading
October 14, 2014 by Adele Ghantous
I recently authored a guide to defining and setting up your own Marketing Operations framework. Here is a sneak peak of what you can expect; and details on how to access the full version are further down in the article. … Continue reading
August 6, 2014 by Adele Ghantous
NOTE: This was written as an exclusive blog post for Econsultancy about why a Marketing Operations strategy requires much more than the simple implementation of a resource management or asset management platform. As the article is no longer available on … Continue reading
March 20, 2014 by Adele Ghantous
February is now behind us and with it, another TFMA. The keynotes I was lucky to attend stood out this year as quite strong and focusing on the importance of true integration across channels, stakeholders, and resources within the organization. … Continue reading
March 3, 2014 by Adele Ghantous
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