Marketing Operations is more than a resource management platform

NOTE: This was written as an exclusive blog post for Econsultancy about why a Marketing Operations strategy requires much more than the simple implementation of a resource management or asset management platform. As the article is no longer available on … Continue reading

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March 20, 2014 by Adele Ghantous

“We do Everything”

February is now behind us and with it, another TFMA. The keynotes I was lucky to attend stood out this year as quite strong and focusing on the importance of true integration across channels, stakeholders, and resources within the organization. … Continue reading

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March 3, 2014 by Adele Ghantous