In about 6 months from now, GDPR will be coming into effect. This new regulation has been enacted in 2016, and many organisations have been investing time and resources to prepare and be compliant by May 2018. However, there are … Continue reading
November 6, 2017 by Adele Ghantous
At a time where everything is changing, we are constantly hearing about innovation and transformation. These terms are often used interchangeably, and they both imply change, but do they mean the same thing? Thinking about the most commonly cited example, … Continue reading
November 3, 2015 by Adele Ghantous
If there is one word that seems to be in every conversation today, it’s transformation. It started as digital transformation and now many businesses are panicking about business transformation. This new strategic focus is driven by the disruptions brought through … Continue reading
March 17, 2015 by Adele Ghantous
Over the past few weeks, I attended several conferences and talks. Whether it was Digital Impact, Social Media Week or an event organised by a specific marketing technology vendor, two common themes dominated: Digital transformation, and the need to integrate … Continue reading
October 14, 2014 by Adele Ghantous
I recently authored a guide to defining and setting up your own Marketing Operations framework. Here is a sneak peak of what you can expect; and details on how to access the full version are further down in the article. … Continue reading
August 6, 2014 by Adele Ghantous
NOTE: This was written as an exclusive blog post for Econsultancy about why a Marketing Operations strategy requires much more than the simple implementation of a resource management or asset management platform. As the article is no longer available on … Continue reading
March 20, 2014 by Adele Ghantous
February is now behind us and with it, another TFMA. The keynotes I was lucky to attend stood out this year as quite strong and focusing on the importance of true integration across channels, stakeholders, and resources within the organization. … Continue reading
March 3, 2014 by Adele Ghantous
After a relatively quiet summer, the fall schedule has been so far quite hectic with conferences, talks, bar brawls and the like. What is different this year though, is how marketers and industry experts alike are talking about Marketing in … Continue reading
October 28, 2013 by Adele Ghantous
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