Over the past few weeks, I attended several conferences and talks. Whether it was Digital Impact, Social Media Week or an event organised by a specific marketing technology vendor, two common themes dominated: Digital transformation, and the need to integrate … Continue reading
October 14, 2014 by Adele Ghantous
I recently authored a guide to defining and setting up your own Marketing Operations framework. Here is a sneak peak of what you can expect; and details on how to access the full version are further down in the article. … Continue reading
August 6, 2014 by Adele Ghantous
NOTE: This was written as an exclusive blog post for Econsultancy about why a Marketing Operations strategy requires much more than the simple implementation of a resource management or asset management platform. As the article is no longer available on … Continue reading
March 20, 2014 by Adele Ghantous
February is now behind us and with it, another TFMA. The keynotes I was lucky to attend stood out this year as quite strong and focusing on the importance of true integration across channels, stakeholders, and resources within the organization. … Continue reading
March 3, 2014 by Adele Ghantous
After a relatively quiet summer, the fall schedule has been so far quite hectic with conferences, talks, bar brawls and the like. What is different this year though, is how marketers and industry experts alike are talking about Marketing in … Continue reading
October 28, 2013 by Adele Ghantous
Watch Adele Ghantous’ MasterClass at Social Media Week London, explaining why Socialising the Business is Key to an Integrated, Efficient Marketing Organization and how Social tools are a core component of a comprehensive Marketing Operations strategy.
October 26, 2013 by Adele Ghantous
There is a lot of talk about how Digital is transforming the marketing organization, how the CMO is becoming more technology savvy and data-driven, how the CTO/CIO is taking on Marketing responsibilities. We are also seeing Data Science graduates hired … Continue reading
October 26, 2013 by Adele Ghantous
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