Marketing Operations

Digital Transformation is a must: Transform or Die

Over the past few weeks, I attended several conferences and talks. Whether it was Digital Impact, Social Media Week or an event organised by a specific marketing technology vendor, two common themes dominated: Digital transformation, and the need to integrate … Continue reading

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October 14, 2014 by Adele Ghantous

A Sneak Peak into the “Marketing Operations Strategy Guide”

I recently authored a guide to defining and setting up your own Marketing Operations framework. Here is a sneak peak of what you can expect; and details on how to access the full version are further down in the article. … Continue reading

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August 6, 2014 by Adele Ghantous

Marketing Operations is more than a resource management platform

I recently wrote an exclusive blog post for Econsultancy about why a Marketing Operations strategy requires much more than the simple implementation of a resource management or asset management platform. Click here to read the full article and start the … Continue reading

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March 20, 2014 by Adele Ghantous

“We do Everything”

February is now behind us and with it, another TFMA. The keynotes I was lucky to attend stood out this year as quite strong and focusing on the importance of true integration across channels, stakeholders, and resources within the organization. … Continue reading

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March 3, 2014 by Adele Ghantous

Social Tools Key to the Success of Marketing Operations

Watch Adele Ghantous’ MasterClass at Social Media Week London, explaining why Socialising the Business is Key to an Integrated, Efficient Marketing Organization and how Social tools are a core component of a comprehensive Marketing Operations strategy.

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October 26, 2013 by Adele Ghantous