After a relatively quiet summer, the fall schedule has been so far quite hectic with conferences, talks, bar brawls and the like. What is different this year though, is how marketers and industry experts alike are talking about Marketing in … Continue reading
October 28, 2013 by Adele Ghantous
Watch Adele Ghantous’ MasterClass at Social Media Week London, explaining why Socialising the Business is Key to an Integrated, Efficient Marketing Organization and how Social tools are a core component of a comprehensive Marketing Operations strategy.
October 26, 2013 by Adele Ghantous
There is a lot of talk about how Digital is transforming the marketing organization, how the CMO is becoming more technology savvy and data-driven, how the CTO/CIO is taking on Marketing responsibilities. We are also seeing Data Science graduates hired … Continue reading
October 26, 2013 by Adele Ghantous