I’ve been surprised recently by a few Marketing Operations managers stating that they only focus on rolling out and supporting MarTech platforms, and managing data flows and processes, but that they do not take on the responsibility of defining new … Continue reading
October 14, 2019 by Adele Ghantous
Over 3 days in late September, some really smart brains gathered in London at Codex’s “Top 50 Innovators” conference to discuss innovations that will impact our standard of living, well being and the future of work, in the areas of AI, … Continue reading
October 7, 2019 by Adele Ghantous
The web has just turned 30. One of its original founding principle was its universality, and for the first 15 years, we all expected great things from this modern Wild Wild West: it brought humanity together in ways we never thought … Continue reading
May 7, 2019 by Adele Ghantous
Type GDPR in any search engine and you get a plethora of suppliers offering a tech solution or some training program that will equip you with everything you need to know to get ready. The problem is that these solutions … Continue reading
January 29, 2018 by Adele Ghantous
In about 6 months from now, GDPR will be coming into effect. This new regulation has been enacted in 2016, and many organisations have been investing time and resources to prepare and be compliant by May 2018. However, there are … Continue reading
November 6, 2017 by Adele Ghantous
Digital transformation initiatives are often driving the development of a more tightly integrated organization, breaking down silos internally between Marketing, IT, Sales, Procurement, Legal, Finance, etc… and also with external agencies and vendors. Most case studies I have seen or … Continue reading
February 2, 2016 by Adele Ghantous
At a time where everything is changing, we are constantly hearing about innovation and transformation. These terms are often used interchangeably, and they both imply change, but do they mean the same thing? Thinking about the most commonly cited example, … Continue reading
November 3, 2015 by Adele Ghantous
If there is one word that seems to be in every conversation today, it’s transformation. It started as digital transformation and now many businesses are panicking about business transformation. This new strategic focus is driven by the disruptions brought through … Continue reading
March 17, 2015 by Adele Ghantous
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