It’s time to get excited about the GDPR!

In about 6 months from now, GDPR will be coming into effect. This new regulation has been enacted in 2016, and many organisations have been investing time and resources to prepare and be compliant by May 2018. However, there are … Continue reading

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November 6, 2017 by Adele Ghantous

Silos are more common in traditional businesses than pure play businesses and start-ups: Myth or Reality?

Digital transformation initiatives are often driving the development of a more tightly integrated organization, breaking down silos internally between Marketing, IT, Sales, Procurement, Legal, Finance, etc… and also with external agencies and vendors. Most case studies I have seen or … Continue reading

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February 2, 2016 by Adele Ghantous

Digital No More

After a relatively quiet summer, the fall schedule has been so far quite hectic with conferences, talks, bar brawls and the like. What is different this year though, is how marketers and industry experts alike are talking about Marketing in … Continue reading

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October 28, 2013 by Adele Ghantous

What Does the Future hold for the Marketing Organization

There is a lot of talk about how Digital is transforming the marketing organization, how the CMO is becoming more technology savvy and data-driven, how the CTO/CIO is taking on Marketing responsibilities. We are also seeing Data Science graduates hired … Continue reading

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October 26, 2013 by Adele Ghantous