With the right foundation at the base of the organization, internal stakeholders and external agencies and partners will be aligned to ensure a data-driven, policy compliant, seamless marketing execution process, and a successful implementation of the business and marketing strategy.

A robust Marketing Operations Strategy is therefore a mandatory investment for any forward thinking organization looking to remain competitive in an increasingly digitally connected world.

How do we support you?

Lapis Angularis works with you as an extension of your team to develop an integrated Marketing Operations strategy to:

• help you align your people, processes and technology both within your organization and within your agencies and other service provider teams
• ensure marketing technology procurement meets business requirements and a standard toolset is adopted across business units and markets
• standardize processes across all internal and external stakeholders
• provide clarity on policy requirements and establish checkpoints within the marketing execution workflow to ensure compliance