Transformation

Why is Marketing Operations limited to MarTech management?

I’ve been surprised recently by a few Marketing Operations managers stating that they only focus on rolling out and supporting MarTech platforms, and managing data flows and processes, but that they do not take on the responsibility of defining new … Continue reading

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October 14, 2019 by Adele Ghantous

The Top 50 Innovators summit 2019: AI Insights

Over 3 days in late September, some really smart brains gathered in London at Codex’s “Top 50 Innovators” conference to discuss innovations that will impact our standard of living, well being and the future of work, in the areas of AI, … Continue reading

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October 7, 2019 by Adele Ghantous

“The web at 30” tipping point: more fake news or a return to ethics?

The web has just turned 30.  One of its original founding principle was its universality, and for the first 15 years, we all expected great things from this modern Wild Wild West: it brought humanity together in ways we never thought … Continue reading

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May 7, 2019 by Adele Ghantous

How certain businesses are preparing for GDPR

Type GDPR in any search engine and you get a plethora of suppliers offering a tech solution or some training program that will equip you with everything you need to know to get ready. The problem is that these solutions … Continue reading

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January 29, 2018 by Adele Ghantous

Silos are more common in traditional businesses than pure play businesses and start-ups: Myth or Reality?

Digital transformation initiatives are often driving the development of a more tightly integrated organization, breaking down silos internally between Marketing, IT, Sales, Procurement, Legal, Finance, etc… and also with external agencies and vendors. Most case studies I have seen or … Continue reading

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February 2, 2016 by Adele Ghantous

Innovation vs Transformation

At a time where everything is changing, we are constantly hearing about innovation and transformation. These terms are often used interchangeably, and they both imply change, but do they mean the same thing? Thinking about the most commonly cited example, … Continue reading

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November 3, 2015 by Adele Ghantous

What is Transformation all about?

If there is one word that seems to be in every conversation today, it’s transformation. It started as digital transformation and now many businesses are panicking about business transformation. This new strategic focus is driven by the disruptions brought through … Continue reading

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March 17, 2015 by Adele Ghantous