Silos are more common in traditional businesses than pure play businesses and start-ups: Myth or Reality?

Digital transformation initiatives are often driving the development of a more tightly integrated organization, breaking down silos internally between Marketing, IT, Sales, Procurement, Legal, Finance, etc… and also with external agencies and vendors. Most case studies I have seen or … Continue reading

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February 2, 2016 by Adele Ghantous

Innovation vs Transformation

At a time where everything is changing, we are constantly hearing about innovation and transformation. These terms are often used interchangeably, and they both imply change, but do they mean the same thing? Thinking about the most commonly cited example, … Continue reading

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November 3, 2015 by Adele Ghantous

What is Transformation all about?

If there is one word that seems to be in every conversation today, it’s transformation. It started as digital transformation and now many businesses are panicking about business transformation. This new strategic focus is driven by the disruptions brought through … Continue reading

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March 17, 2015 by Adele Ghantous

Digital Transformation is a must: Transform or Die

Over the past few weeks, I attended several conferences and talks. Whether it was Digital Impact, Social Media Week or an event organised by a specific marketing technology vendor, two common themes dominated: Digital transformation, and the need to integrate … Continue reading

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October 14, 2014 by Adele Ghantous

A Sneak Peak into the “Marketing Operations Strategy Guide”

I recently authored a guide to defining and setting up your own Marketing Operations framework. Here is a sneak peak of what you can expect; and details on how to access the full version are further down in the article. … Continue reading

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August 6, 2014 by Adele Ghantous

Marketing Operations is more than a resource management platform

I recently wrote an exclusive blog post for Econsultancy about why a Marketing Operations strategy requires much more than the simple implementation of a resource management or asset management platform. Click here to read the full article and start the … Continue reading

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March 20, 2014 by Adele Ghantous

“We do Everything”

February is now behind us and with it, another TFMA. The keynotes I was lucky to attend stood out this year as quite strong and focusing on the importance of true integration across channels, stakeholders, and resources within the organization. … Continue reading

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March 3, 2014 by Adele Ghantous

Digital No More

After a relatively quiet summer, the fall schedule has been so far quite hectic with conferences, talks, bar brawls and the like. What is different this year though, is how marketers and industry experts alike are talking about Marketing in … Continue reading

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October 28, 2013 by Adele Ghantous