“We do Everything”

February is now behind us and with it, another TFMA. The keynotes I was lucky to attend stood out this year as quite strong and focusing on the importance of true integration across channels, stakeholders, and resources within the organization. … Continue reading

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March 3, 2014 by Adele Ghantous

Digital No More

After a relatively quiet summer, the fall schedule has been so far quite hectic with conferences, talks, bar brawls and the like. What is different this year though, is how marketers and industry experts alike are talking about Marketing in … Continue reading

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October 28, 2013 by Adele Ghantous

Social Tools Key to the Success of Marketing Operations

Watch Adele Ghantous’ MasterClass at Social Media Week London, explaining why Socialising the Business is Key to an Integrated, Efficient Marketing Organization and how Social tools are a core component of a comprehensive Marketing Operations strategy.

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October 26, 2013 by Adele Ghantous

What Does the Future hold for the Marketing Organization

There is a lot of talk about how Digital is transforming the marketing organization, how the CMO is becoming more technology savvy and data-driven, how the CTO/CIO is taking on Marketing responsibilities. We are also seeing Data Science graduates hired … Continue reading

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October 26, 2013 by Adele Ghantous